The European-wide OOH campaign for the second season of the Amazon Prime Video series American Gods illuminated a trendy district in Hamburg. The implementation took place in the exclusive and high-traffic area of Hamburg's Schanzenviertel (Schanze District).

The project consisted of a mural, neon signage, and a partial video projection on the image motif. The video lighting automatically started at dusk through a high-intensity projector, creating a unique eye-catcher. It was practically impossible to look away or overlook - even for the main actors of the series. They shared the finished motif on their social media channels with over 3 million followers worldwide.