A colorful advertising implementation for the Bunt statt Grau campaign of the beverage manufacturer Bionade.

The client wished for more variety in the gray everyday stress. The ongoing 'Bunt statt Grau' campaign ran simultaneously online under the same hashtag. The challenge was to break out of the standard and portray something extraordinary. The naturalness of the beverage brand was in the foreground.

After two artists spray-painted a refreshing mural on the wall, approximately 2-meter-high letters representing the advertising claim were placed on the wall. To demonstrate the naturalness of the brand, the 3D letters were adorned with green plants.

The location chosen was the Hamburg Schanzenviertel - a trendy district full of clubs, bars, and gastronomy. It is a hotspot for students and young scene enthusiasts.