The Netflix cult series 'Haus des Geldes' was heading towards its series finale. A Europe-wide OOH campaign was planned simultaneously in several cities. We simultaneously executed six different motifs in six cities as part of the oversized OOH campaign.

Hamburg, Berlin, Leipzig, Hannover, Kiel, and Bonn served as the backdrop for the protagonists Helsinki, Berlin, Lisbon, Marseille, Stockholm, and Rio.

The challenge for us this time was to simultaneously implement six motifs in six cities.

Among the six locations, Germany's largest mural advertising space in Berlin, with over 600 square meters, was one of them. But our location at Schwarzer Bären in Hannover, with 300 square meters, also made a top impression.

Nationwide, our six advertising implementations went viral on social media thousands of times and even attracted regional and nationwide press attention.