For the beverage brand Holsten, we literally let the bombs explode.

One year after the G20 protests in Hamburg's 'Schanze,' it was high time for a massive advertising campaign: The idea was to create an extraordinary motif on the facade. The concept was to create an image using color bombs that would become the talk of the town.

Inspired by water bombs from sunny childhood days, we threw masses of amber-colored color bombs at the facade. This not only created a color splash chaos on scaffolding and clothes but above all, a unique advertising motif.

The location was once again Hamburg's 'Schanzenviertel.' It is a hotspot for students and young scene-goers—and also for G-20 protests.