NETFLIX - SWEET TOOTH
To coincide with the Netflix release of 'Sweet Tooth,' we created our most sustainable and ecologically valuable mural to date. Photocatalytic base paint on the facade actively purified the air from pollution. We attached 3,000 green plants to the wall with felt using a specially developed irrigation system. They formed the majority of the motif.
Other highlights included the oversized LED lettering that emerged at night and an oversized 3D antler that extended beyond the rooftops.
After the implementation, the 3,000 green plants were donated to a local nature conservation association.
The location chosen was the Kiel Exerzierplatz, which is located on the main axis of Kiel's city center. This is where Kiel's largest weekly market takes place.
Juni 2021
3,000 green plants
100 square meters of felt
Photocatalytic air filter paint
1 month of planning and preparation
14 days of implementation
#NextLevelOOH