HOLOGRAPHIC MURAL

AMAZON PRIME VIDEO - STAR TREK PICARD

THE FINAL FRONTIER

Shortly before the series premiere of Star Trek Picard, a spectacular star appeared on Hamburg's 'Schanze': The Holographic Motion Mural.

What made it special were the 2-meter-high LED letters of the series title. They were enhanced with a holographic animation. Using Hologram projectors (Holo-Circle), we incorporated an animated 3D highlight into the series name.

The projectors are delicate, so we built a transparent plexiglass box to protect the fine electronics from wind and rain. This allowed the holographic animation to run continuously 24 hours a day, with the video projection automatically starting at dusk.

Keyfacts

Januar 2020

Hamburg
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  • first Out of Home use of Holo-Circles

  • 24 hours non-stop animation

  • 2-meter tall LED lettering

  • animated video mapping

  • 2 months of planning and preparation

  • 10 days for implementation, including installation

THE FINAL FRONTIER