For Netflix, we set new standards again! The planning and implementation of a special ad with a wow effect for the star-studded film 'Don't Look Up' pushed advertising in Hamburg to new dimensions - #NextLevelOOH

The project consists of four parts: a mural, a replica of a 12 cubic meter 3D comet, partial video mapping, and a fire flame simulation. The latter produced flames of five to six meters in length every 30 seconds - so spectacular and realistic that the fire department received emergency calls almost every minute. But don't worry - the action had been approved in advance by the city, the police, and of course, the fire department in Hamburg.

Due to the realistic staging of the motif, the project was not just an eye-catcher worthy of emergency calls but also became THE talk of the town.

The implementation took place at an exclusive scene location with high foot traffic in Hamburg's Schanzenviertel. The location is a hotspot for young scene-goers.