KRAKEN LED MURAL

THE KRAKEN

RELEASE THE KRAKEN

As part of a nationwide campaign for the beverage brand The Kraken, we created a mural with LED light elements. In addition, design elements protruded from the facade.

We attached a total of over 40 flat plexiglass boxes to the facade and illuminated them with LEDs at the beginning of dusk, regularly dimming them up and down. The largest LED boxes were replicas of the beverage bottle and the glass, each over five meters in height. This created a special play of light.

The location was the Hamburger Schanzenviertel. It is a true hotspot for young trendsetters and connoisseurs.

Keyfacts

September 2022

Hamburg - Schulterblatt
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  • over 40 LED elements

  • 2D light installations

  • 2 months of planning and preparation

  • 7 days of execution

RELEASE THE KRAKEN