THE KRAKEN
As part of a nationwide campaign for the beverage brand The Kraken, we created a mural with LED light elements. In addition, design elements protruded from the facade.
We attached a total of over 40 flat plexiglass boxes to the facade and illuminated them with LEDs at the beginning of dusk, regularly dimming them up and down. The largest LED boxes were replicas of the beverage bottle and the glass, each over five meters in height. This created a special play of light.
The location was the Hamburger Schanzenviertel. It is a true hotspot for young trendsetters and connoisseurs.
September 2022
over 40 LED elements
2D light installations
2 months of planning and preparation
7 days of execution