Ever peeled off thousands of bottle labels and stuck them to the wall? Neither had we until this job.

The caffeinated beverage brand received a location-specific advertising campaign. Hamburg's Schanzenviertel, a well-known scene for its bustling clubs, bars, and gastronomy, stands for openness and diversity, much like the Fritz-Kola brand. That's why we decided to pay homage to the Hamburg 'Schanze.'

Thousands of bottle labels in various Fritz-Kola colors were printed as stickers and meticulously applied to the advertising facade. In the center of the motif, the shape of the Fritz-Kola bottle was left out.

The location chosen was the Hamburg Schanzenviertel, a hotspot for students and young scene enthusiasts.