Netflix approached us for the planning and implementation of a unique special ad for the movie 'Army of the Dead.' The realization was to take place at exclusive scene locations with very high foot traffic in three different cities and create intense interactions with passersby on-site.

With this project, we once again created something groundbreaking in the global out-of-home advertising scene.

We adorned the image motifs with over 600 meters of LED stripes and three large LED screens each. We displayed individual gambling-themed content on the screens. In front of the facades, we also placed large floor stickers on the sidewalks. When passersby stood on the floor stickers, the motifs would rotate automatically. These animations were triggered by special motion sensors that were directed at the floor stickers.

Passersby frequently and enthusiastically engaged with the image motifs. The dwell time in front of the installation was above average. During the 28-day occupancy period, 20,000 to 25,000 passersby interacted with the advertising implementation at all locations.

The locations chosen were Germany's largest mural area with over 600 square meters at Kottbusser Tor in Berlin, the Hamburg city center, and the Leipzig city center. All three locations offered very high foot traffic.

With this project, we once again ventured into truly new dimensions of advertising – #NextLevelOOH