The world's first kinetic mural illuminated the streets of Hamburg's Schanze. This extraordinary artwork was created as part of the LEGO Dreamzzz campaign by the LEGO Group and stands out for its unique fusion of art and technology.

The mural spans an impressive 500 meters of wiring, combining outstanding design with movable elements that ignite the imagination. The highlight of the piece is the moving LED wings with a wingspan of an impressive 12 meters and a total weight of 500 kg, capturing the attention of viewers with vibrant colors and motion.

What truly sets this artwork apart is not just its incredible size but also its 1-ton pulling force.

What makes this artwork truly special is its interaction with the environment. Passersby have the opportunity to control the mural's kinetic movements by using a special interaction area, bringing the artwork to life. Over 2,000 LED light elements add a fascinating dimension, accompanying the motion with stunning light effects.

This masterpiece was created in record time, taking only 4 weeks from the initial idea to installation and activation. Over 300 spray cans were expertly used by 4 talented graffiti artists to blend the creative vision with technical innovation. The result is an artwork that breaks the conventional boundaries of street art and redefines the possibilities of modern art forms.

Experience the state-of-the-art Special Ads Mural that redefines the boundaries between art and technology, transforming the Hamburger Schanze into a unique kinetic masterpiece. #NextLevelOOH