We created the first mural ever for a federal ministry with exclusive partial lighting elements.

The highlight of the 'Aufstiegs-BAföG' campaign by the Federal Ministry of Education and Research was the over 1-meter-high neon light letters. Our glassblower specially crafted them for this purpose. We added additional lighting elements using LED strips. Video mapping completed the lighting spectacle.

The chosen location was the Schanzenviertel in Hamburg, a hotspot for young scene-goers, students, and career starters.