The new season of 'The Masked Singer' on Pro7 demanded a unique advertising setup with a substantial dose of audience interaction. The realization took place in the bustling city center of Hamburg.

With this project, we once again created a highlight in the global Out-of-Home advertising scene.

On the 300 m² mural motif, sprayed onto the advertising facade by our artists, we installed 48 flat, brightly colored LED boxes. These were connected with over 1 kilometer of cables.

In addition, we affixed a large ground sticker on the sidewalk in front of the facade. When passersby stood on the ground stickers, a light show started on the facade, and a video animation played in the depicted mask's glasses. The animations were triggered by a specially calibrated infrared camera aimed at the ground sticker.

Passersby frequently and enthusiastically engaged with the image motif, resulting in above-average dwell time in front of the installation.

With this project, we once again pushed the boundaries of advertising into new dimensions. #NextLevelOOH