Netflix engaged us in planning and implementing a special ad with the required lighting effect for the series 'Sky Rojo.' For the execution, an exclusive high-traffic scene location was needed because the mural had a lot to tell.

Using LED strips, we created a neon light advertisement, similar to the Las Vegas Strip. We aimed to create a moving image story. The many changes in the lighted images created a sequence that encouraged passersby to stop and take notice.

The chosen location was the Schanzenviertel in Hamburg, a hotspot for young scene-goers.