Be part of the advertising campaign in just a few minutes!

The challenge was clear: Gain more attention for Converse by conducting an event in front of the advertising space. The idea for the event was to utilize the advertising space 'Just-in-Time' and involve the event participants in the image motif.

Right in front of the advertising space, there was a container serving as a photo booth. Each participant could have their photo taken with or without provided fun props. A large digital printer reproduced the photo on the spot. It was then cut out and affixed to the advertising facade by our production team.

The event was a great success and also attracted interested passersby and Converse fans. A teaser poster, displayed one month in advance, announced the event period, further boosting its success.

As a token of appreciation, participants received vouchers for a burger meal at a trendy restaurant nearby.

The event took place in the city center of Hamburg, right by the main train station. The area is a hotspot for tourists and trendsetters along the famous Lange Reihe.