NETFLIX - 6 UNDERGROUNDS
Our customer Netflix once again engaged us for the planning and execution of a Special Ads campaign with the wow factor for the movie "6 Underground." It had to be an exclusive scene location with a very high frequency in Hamburg because the motif had a lot to offer.
The motif replicates a scene from the original trailer. It consists of a mural, a hanging puppet, a real waterfall, and a partial video projection of text and motif highlights. The realistic staging of the motif made the project a special eye-catcher and once again, it became the talk of the town made by Outframe.
The highlight was the cascading water from the motif: 1,000 liters of water were pumped into a drainage tank and dropped 15 meters into the depths every minute. For viewers, it created an extraordinary impression of advertising implementation never seen before in Europe.
With this project, we ventured into new advertising dimensions: #NextLevelOOH
Dezember 2019
1,000 liters of water falling down per minute
special construction of a water outlet
life-sized 3D puppet
2 months of planning and preparation
8 days of implementation
#NextLevelOOH